EDUCATION
Indiana University, Kelley School of Business, Bloomington, IN May 2024
Bachelor of Science in Business Marketing GPA 3.71/4.00
Major: Marketing
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Self-funded college tuition through revenue from entrepreneurial ventures, including a phone repair, detailing, and an e-commerce apparel brand.
WORK EXPERIENCE
Nexxt Spine, Noblesville, IN February 2026 - Present
Digital Marketing Associate
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Owned all marketing literature including surgical technique guides, product brochures, training modules, set ordering guides, and delivery order receipts for multiple Nexxt Spine systems (SA Cervical, Corpectomy, and more), reaching full ownership in less than 5 months against a typical 12-18 month learning curve.
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Self-taught KeyShot, independently developing the skill, producing hundreds of 3D product renders used in surgical technique guides, product brochures, and sales/distributor training modules.
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Orchestrated surgeon and distributor VIP visits, creating custom itineraries and managing end-to-end travel logistics (hotel, airfare, ground transportation), positioning Nexxt Spine as a premier spine solutions partner.
m2 Performance Strategies, Indianapolis, IN May 2024 - February 2026
Marketing Specialist
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Redesigned ICCA’s marketing materials including social graphics, brand templates, and classroom recruiting flyers, strengthening brand identity and driving a 24% increase in student exposure (53,500 to 65,500 students) within 6 months.
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Directed marketing strategy and creative direction for Construction Zone Building Trades Expo (2025-2026), growing sponsorships 32% (25 to 33), securing statewide media coverage (WTHR, WRTV), and connecting 700+ students with union trades.
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Supported logistics for Top Notch Standards of Excellence (2024-2025), a 500+ attendee industry event, including direct outreach to sponsors, and processing $100K+ in sponsor payments.
Greer Detailing, Fishers, IN June 2020 - Present
Founder & Brand Designer
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Redesigned company website based on customer feedback and competitor research by consolidating services, reviews, and contact info onto a single page, resulting in a 70% increase in customer booking inquires (Summer 2023).
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Independently researched and mastered ceramic coating applications, piloting the service on 4 vehicles before launching it as a paid service, generating $4,000 in new service revenue in its first year.
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Built Greer Detailing exclusively through word-of-mouth referrals and repeat business with zero paid advertising spend, reflecting sustained customer satisfaction and service quality for 5+ years.